GWM Brand Refresh

Working in collaboration with the talented team at The Hallway on a brand refresh that gets GWM fighting fit for the modern Australian market.

The project included modernising and simplifying legacy guidelines and creating a cohesive design system that works seamlessly across any touchpoint.

GWM Simplified logo

GWM Simplified logo

GWM Logo overview

GWM Logo overview

GWM Horizontal logo overview

GWM Horizontal logo overview

GWM Grid possibilities

GWM Grid possibilities

GWM Light mode layout

GWM Light mode layout

GWM Dark mode layout

GWM Dark mode layout

GWM Image mode layout

GWM Image mode layout

GWM Blurred mode layout

GWM Blurred mode layout

GWM Portrait possibilities

GWM Portrait possibilities

GWM Digital book spreads

GWM Digital book spreads

GWM Digital book spreads

GWM Digital book spreads

GWM Digital book spreads

GWM Digital book spreads

GWM Digital book spreads

GWM Digital book spreads

GWM Diagram details - Light mode

GWM Diagram details - Light mode

GWM Diagram details - Dark mode

GWM Diagram details - Dark mode

GWM Primary type family

GWM Primary type family

GWM Secondary type family

GWM Secondary type family

GWM Totes

GWM Totes

GWM Books

GWM Books

GWM Dealership flags

GWM Dealership flags

GWM Model schematics - Light mode

GWM Model schematics - Light mode

GWM Model schematics

GWM Model schematics

GWM Model schematics - Dark mode

GWM Model schematics - Dark mode

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