 
        
      
    GWM Brand Refresh
Working in collaboration with the talented team at The Hallway on a brand refresh that gets GWM fighting fit for the modern Australian market.
The project included modernising and simplifying legacy guidelines and creating a cohesive design system that works seamlessly across any touchpoint.
 
             
            GWM Simplified logo
 
            GWM Logo overview
 
            GWM Horizontal logo overview
 
            GWM Grid possibilities
 
            GWM Light mode layout
 
            GWM Dark mode layout
 
            GWM Image mode layout
 
            GWM Blurred mode layout
 
            GWM Portrait possibilities
 
            GWM Digital book spreads
 
            GWM Digital book spreads
 
            GWM Digital book spreads
 
            GWM Digital book spreads
 
            GWM Diagram details - Light mode
 
            GWM Diagram details - Dark mode
 
            GWM Primary type family
 
            GWM Secondary type family
 
            GWM Totes
 
            GWM Books
 
            GWM Dealership flags
 
            GWM Model schematics - Light mode
 
            GWM Model schematics
 
            GWM Model schematics - Dark mode
