The first rehabilitative radio station accessible 24/7 in juvenile detention.
Designed to give kids the positive messaging they need, wrapped in the hip hop culture they love.
At a time when young detainees were actively rejecting traditional rehab programmes, Futures was launched in partnership with Youth Justice NSW, hoping to get them listening to an average of one hour a week. The latest reports show that they're now listening for over 14 hours on average every single week. That's 14 hours of kids voluntarily leaning in to positive programming, designed to give them a brighter future, all by engaging them on their terms. That's entertainment beating interruption.
What an epic, eye-opening project to be a part of. Thank you MMAD and Supermassive for getting me on board.